The Pen Thinker

4 Website Copywriting Tips That Will Benefit Your Website

Posted in The Copywriter's Pens

This guest post on website copywriting tips was previously published on and Coffee & Pens (both retired blogs) on Mar 20, 2012.

Guest post by Harry Lansbury.


You know what they say about websites:

It’s all about the content.

Even more so if we consider that, according to a 2018 research by B2B Content Marketing, a good content strategy was a major success factor for 72% of the responding marketers.

If you have a website then you have a purpose in mind for it.

You might want to inform visitors of a cause, sell products, get people to sign up to your service amongst many other possible goals.

No matter what the purpose of your site is, the one thing that is a constant is that your websites content needs to be of a high quality in order to achieve its purpose.

So what can you do to make sure that your content says what it should?

Here are some website copywriting tips for you to consider.

What Good Copywriting Can Do for Your Website (4 Tips)

1. Be Engaging (Glue Readers to Your Page!)

One of the most important factors in achieving high quality content is being able to engage with visitors to the site.

To do this you must make a journey into your customer’s mind. Not literally, but you will need to understand how they think.

Put yourself in your target customer’s shoes: do you really want to read through War and Peace, or some other equally long book, just to get to the point of the website?

Of course not and visitors to your site won’t be any different, the majority of them won’t even give it a chance if they are met with a mass of content.

Keep it concise and to the point, telling them exactly what they need to know and not more.

2. Be As Original As You Can

It’s tempting to just find a website that already says everything that you want to say then copy and paste, but be warned this is a big mistake.

Google and other search engines will rain down their fury on any site that they find to contain duplicate content, seriously devaluing its strength which will stop it ranking well within search engines or they might even remove it from their search results completely.

Try operating a website that cannot be found through Google and you’ll soon discover you have a major problem.

Original content is key so don’t be lazy. If you have created a website then surely you have some knowledge about its content, so use your brain.

3. Don’t Sacrifice Content For Design

This is possibly the most important out of all my website copywriting tips today.

It doesn’t matter if your web designer presents you with the best looking website in the world.

If the content does not tell the potential customer what they want to know, it won’t work.

Beyonce saying via GIPHY

Make sure that the content of your site gets as much attention as its design; it is not an area that you can afford to just throw together once everything else is done.

4. Make Readers’ Life Easy

Don’t assume that visitors to your site know as much about your industry or service as you do and don’t force them to work out what they need to do to use your service, sign up or buy products.

Make your website as straightforward and efficient as possible by allowing visitors to get from your homepage to fulfilling the goal of the site whatever that may be in as few clicks as possible.

One thing you can be sure is that if you don’t make it easy for them then they will find another website that will.

Written by Stuart Cooke, the Director of Levity Digital a specialist SEO agency.