The Pen Thinker

4 Website Copywriting Tips That Will Benefit Your Website

Posted in The Copywriter's Pens

This guest post on website copywriting tips was previously published on and Coffee & Pens (both retired blogs) on Mar 20, 2012. Last updated: April 5, 2020.

Written by Stuart Cooke, the Director of Levity Digital a specialist SEO agency.


You know what they say about websites:

It’s all about the content.

Even more so if we consider that, according to a 2018 research by B2B Content Marketing, a good content strategy was a major success factor for 72% of the responding marketers.

If you have a website then you have a purpose in mind for it.

You might want to inform visitors of a cause, sell products, get people to sign up to your service amongst many other possible goals.

No matter what the purpose of your site is, the one thing that is a constant is that your website content needs to be of a high quality in order to achieve its purpose.

So what can you do to make sure that your content says what it should?

Here are some website copywriting tips for you to consider.

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