The Pen Thinker

4 Website Copywriting Tips That Will Benefit Your Website

Posted in The Copywriter's Pens

This guest post on website copywriting tips was previously published on and Coffee & Pens (both retired blogs) on Mar 20, 2012. Last updated: April 5, 2020.

Written by Stuart Cooke, the Director of Levity Digital a specialist SEO agency.


You know what they say about websites:

It’s all about the content.

Even more so if we consider that, according to a 2018 research by B2B Content Marketing, a good content strategy was a major success factor for 72% of the responding marketers.

If you have a website then you have a purpose in mind for it.

You might want to inform visitors of a cause, sell products, get people to sign up to your service amongst many other possible goals.

No matter what the purpose of your site is, the one thing that is a constant is that your website content needs to be of a high quality in order to achieve its purpose.

So what can you do to make sure that your content says what it should?

Here are some website copywriting tips for you to consider.

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Freelance Writing With Emotional and Sensory Processing Challenges – What It Means and 6 Coping Systems

Posted in Freelanc-ink, The Writer's Mind Hacks
My mascot character Amelia Yoris comforting me having sensory and emotional overload

My mascot character Amelia Yoris comforting me through sensory and emotional overload. Artwork © Luana Spinetti

Disclaimer: I kept my description of sensory and emotional overload – and my illustration above – as non-triggering as possible. I give NO advice in this post about medical or herbal remedies, as I’m not a doctor and you might be allergic to the calming teas I drink. I suggest that you look up authoritative medical, autism and high sensitivity websites for more information. This post is about my own experience with sensory and emotional overload and it might be different for other people.

Have you ever felt your whole body exploding like a minefield, and your head become a big soup-shake?

Then the world stops making sense for you: you can’t articulate speech, you can hardly bear the slightest touch, smell, light and noise.

As a writer, you stop being able to type (the typing sound becomes painful, too) and stare at the computer screen, and you can’t read your drafts out loud to edit.

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That’s Not How It Works! 12 Freelance Writing Myths to Dispel

Posted in Freelanc-ink
photo by Scott Beale / Laughing Squid

Photo by Scott Beale / Laughing Squid (cc)

You freelance writers are all {insert assumption here}!

And you just stare at the other person with widened eyes and mumble “But… that’s not how it works…”.

As a freelance writer myself, I have been there so many times, home and outside of home, that I have collected plenty of myths (or just wrong assumptions?) over the years about “writers without a boss” and the life we chose for ourselves.

The problem with freelance writing myths is that they can undermine your confidence in pursuing your career.

It’s why I had to get this post done quickly. To help you stay strong as a freelance writer — and to open non-freelancers’ eyes about what being a freelancer really means.

So, what myths about the freelance writing career do non-freelancers believe?

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